Good stories do good business. Stories are effective because they speak directly to human experience. Narrative patterns determine our perceptions and preference elections of products and businesses. This fact combines the otherwise separate issues of change management, internal communication and marketing. Mangement in complex dynamic markets needs stories and the "better" story will decide which choice is preferred by customers, shareholders and employees.
Change management and strategy are dynamized and accelerated by narratives applied. Applied narratives serve for testing and implementation of a new strategy in the company. Narrative validation, cultural narrative analysis, project management narratives, springboard stories, storytelling and working with documentary are proven approaches for management of complexity in companies and for the cultural fit of products and services. It is about the good story in which people like to join.
When do you start with Story Management?