Why Story Management? What do good and long-term successful manager in a different manner? — They give sense to the people with whom they work. Customers, employees and shareholders they make them main characters of important stories in which it is worth to invest time, effort and money. A good manager and tell and bring stories on stage, which are important for people to change theirs lives. Stories are in a certain way the foundation of any company and any organization. With the quality and value of these stories stands or falls sustainable success as the continuous development with customers and employees. Make your company a good story!

«Story Management - der narrative Ansatz für Management und Beratung», (2003); new published by Schäffer Poeschel 2008. Hier you find basics and cases for narratives applied in management.