Stimulus for your own thinking. Since February 2002 monthly «Change Leadership Short Cut» - 15 lines to your mail adress.

05/09 New beginnings after the crisis

What will be different after the crisis? Perhaps we have become a bit more modest about the effectiveness and reach of our management concepts. Surely we will still be more ambitious. New projects, businesses and organizational ideas, we will more precisely examine in relation to risks and viability in the value chain. More important, they will inspire us so that we feel the worth of the effort they need. Beginnings always have this idealistic dimension: After the crisis, we want to create something, what is really important. Not blind enthusiasm, which is not consistent with the facts set apart, but a practical idealism, the resistors and overcomes obstacles to a better solution. Enthusiasm becomes a touchstone for the quality of new goals and projects. What does not reach the heart falls aside.

Cultural values such as credibility, authenticity and humanity surpass the level of concrete purely profit expectations and business accounting. It's about perceived benefits generated, so that confidence can grow. Culture is put at the center of what we want to maintain, what we want to hand over to our children, what we want to build the future. Sustainability, corporate social responsibility, corporate citizenship, ethics in business, cooperative forms of enterprise are headings (green –clean - sustainable) under which we negotiate. Not as a new ideology, but as open-ended questions - they are the basis of every innovation, technical and social renewal.