Successful change has a direction, as long as and if we want: more freedom than non-elected addiction, more education as dressage, more self-organization as hierarchical narrow mindedness, more intelligence than planning, more solutions as administration of problems. Thesis and stories of successful change I like to lecture public or as internal momentum.

• Management as cultural work. "... Culture is not just a part of the game - culture is the game "(Lou Gerstner).
The ability to lead and to change culture in the company actively, makes a decisive difference for success today: Culture determines which transactions are made and which not. Culture determines what products and services are purchased. Culture determines which strategies will be implemented and which employees are attracted. Cultural patterns are the crucial factors of our everyday preference choices.
Recognizing and changing cultural patterns. Concrete approaches and examples are presented, how executives are able to design and lead a functional culture.

Food for thought, new perspectives and issues, joy of responsibility, solutions in practice. - Talks in the recent months (1) «Culture dressage in enterprises» - Imprimerie Basel, (2) «Buy In Story» - Swiss marketing and business days Interlaken, (3) the «drama of change» - internally, (4) «The desire for change» - internally, (5)" Story Management means changing the story» - Technical University of Munich.
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